Hi! Welcome to the Blog. We’re going to talk about digital marketing, data, analytics, seo, sem, trends, ideas, inspiration, good old fashioned best practices and (I hope) a whole bunch of interesting things that make you say “wow – they’re pretty smart” so keep coming back…and reading and commenting and correcting my grammar.
I wanted to take a moment to talk about what Column & Row is all about. I know I should have an About Section that details the timeline of the company, but I don’t. So, boom – here we are. Column & Row is a way of thinking, well, it’s my way of thinking (Hi! I’m Jessica). Some people are right-brained or left-brained, well I’ve got a grid in there…a bunch of columns and rows that makes the world feel more organized and logical. It happens to be mighty useful when working with numbers, information, bits of data, and whatnot. It helps me look at problems, assess their components and make detailed plans.
Our hope is that we can bring this logical thinking and strategy to the companies and non-profits that are working hard to make a difference in the world. We want our clients to focus on what they do best (like reversing global warming, getting animals adopted, enabling teachers to be better, and much more) so that they don’t have to worry about how their conversions are measured or if their bounce rate is correct. We are happy to teach, mentor and direct but when it comes down to it – we want to enable our clients to make good business decisions based in solid data and strategy.
Everything we do is rooted in measurement and data. We build plans, programs, campaigns, reports and strategy based on your unique data set, objectives and resources. Yes, there will be spreadsheets but we understand that some people like pretty dashboards as well so we work in those as well.
We’ve grown over the years, partnering with developers, designers, story tellers and advertisers who align with the objective of doing a bit of good in the world. No matter what way your brain works, that’s just awesome.
Join us. We cannot wait to hear from you.
