If you know me, you know that I have a passion for mission driven businesses. I love working with non-profit people and always have. I believe that helping businesses who are making the world a better place is just, well, better. If you’re going to work, why not work with people who truly believe in their cause, who take pay cuts and work WAY more than they should to move forward their mission? Well, that’s my take anyway.
In that vein, I love to work with non-profits and have been scheming for years on how to help them more. Over the past two years, I’ve found a little niche in Adwords Grants. If you’re not familiar with these, they are advertising grants from Google that non-profits can leverage to get more animals adopted, raise awareness, raise funds and help move their mission forward.
Recently, there have been several changes to the way these grants are run, the expectations of how they are set up and the tolerance from Google on what types of keywords you can bid on. So, I’m going to do a bit of an Adwords series here on how you can get the most out of your grant (if you need to apply for one, we should talk) with all these changes.
We’re working with several non-profits to get their accounts in good standing and I’m excited to share what we’re learning.
