So you’re getting all these emails about GA4 and aren’t sure if you even care. Sure, but there are a lot of folks out there that should be taking note (and possibly training) when it comes to this new website analytics software. Here’s a quick list of job titles that may want to get on the GA4 training bus:
- Digital Marketers: Digital marketers may be interested in GA4 training to understand the performance of their website and digital marketing campaigns. GA4 provides more advanced tracking and analysis features, making it a valuable tool for digital marketers to track their campaigns’ success.
- Web Analysts: Web analysts may need to understand GA4 to provide insights on website performance and user behavior. With GA4’s event-driven data model and advanced analysis tools, web analysts can gain more detailed and actionable insights to improve website performance.
- Data Analysts: Data analysts can use GA4 to analyze and visualize website and app data to identify trends and patterns. GA4 offers advanced features such as machine learning-based insights and audience segmentation, making it a valuable tool for data analysts to uncover insights from website and app data.
- UX Designers: UX designers can use GA4 to understand how users interact with a website or app and identify areas for improvement. With GA4’s event tracking and behavior analysis tools, UX designers can gain more detailed insights into user behavior and preferences.
- App Developers: App developers may need to understand GA4 to track and analyze app usage and user behavior. GA4 provides features such as in-app event tracking and app + web property tracking, making it a valuable tool for app developers to improve app performance and user engagement.
- Business Owners and Managers: Business owners and managers can use GA4 to understand website and app performance, identify areas for improvement, and make data-driven decisions. With GA4’s advanced analysis and reporting features, business owners and managers can gain more detailed insights into their website and app performance.
We specialize in helping marketers, analytics and growth strategist leverage GA4 data to it’s full potential. We can help you get setup, customize your tracking, getin reporting so that it’s actually providing value and coach you on your journey to website optimization. Just contact us or check out our Advanced GA4 Course.
Why the heck should you trust us?
Column and Row Consulting is a boutique consulting firm dedicated to unlocking growth for authentic brands, mission driven organizations and non profits all over the world. We help track, strategize and optimize websites so that do-gooders had good data to work with and grow.
Full Disclosure: We use AI to help us write these blog posts. Just thought you should know.
