Once we have a clear understanding of the data, we can move on to understanding your unique goals, limitations and resources. Then we make a plan, we call that strategy.
Using our Who/What/Why/How framework, we understand what’s important to your organization, your audiences, and the key actions you need to drive on-site. From this, we co-create a website strategy with you that helps achieve your organizational goals.
SEO not only identifies the content topics most relevant to your work, but aligns them with what your audiences are searching for. Our process ensures that your website’s content structure mirrors this, helping audiences understand your work and why it should matter to them.
Our years of experience combined with up-to-date industry knowledge help us understand what website features can elevate your audiences’ journey, and how we can bring that to life on your website. We work with UX designers to ensure content, key calls to action, and other features flow seamlessly.
Jessica loves post-its so you will see a lot of those. Our strategy process takes a qualitative and quantitative mix of inputs to provide the best measurable path forward for your organization.
- What changes can we make on the site to improve conversions?
- How does my website connect to the larger organization's goals?
- What content should we create more/less of?
- What are competitors doing that might be of interest?
The foundation of our process is an audit of your existing data across analytics, SEO, and content —compiled into a user-friendly dashboard.
More in person traffic – visit Maine Web Traffic
By pivoting from beer trivia to Maine travel-focused content, this B-Corp brewery increased search impressions by 300% and began ranking for high-intent travel queries…