About our
Team & Values
We help purpose-driven brands and marketing teams harness data to unlock new opportunities that amplify impact. We are niche experts, helping communications generalists and teams achieve more with better feedback loops.
We Can Amplify Comms Impact With Better Signals
Most social good organizations lack the resources or internal prioritization to leverage data signals in their marketing efforts. We want to change that.
We’re changing the way the social good industry values and leverages marketing data – helping nonprofits make better websites and beyond.
We bridge the data equity gap for mission-driven organizations, providing better data feedback loops, insights, and tactics for improvement so that marketing teams can thrive (and their websites can be a little less ugh).
Our Values & Drivers
Custom Solutions that Evolve With You
There’s no rinse-and-repeats and no copy-and-pastes here. Every engagement is tailored to support purpose-driven marketing teams and their unique constraints, but we do have a playbook and use robots to make things more efficient. We have a track record of success across industries and want to define success with you.
We Speak Data, So You Don't Have To
We meticulously mine, extract, and interpret data to convey an honest, realistic view of your current position. This empowers clients to make informed decisions based on data—whether good, bad, or ugly. At our core, we are data and marketing scientists, caring deeply about data accuracy and repeatable results.
Collaboration Is Key
The best solutions come from true collaboration and partnership. We are your thought partners and want to work together to drive impact. We are squarely in the lane of performance, analytics and optimization – collaborating with marketing, design, development and boards to make sure the data can best answer the questions at hand.
Collaboration Is Key
We believe in having a positive impact on the world around us. We believe in going beyond the bottom line and only work with clients and partners that believe the same.
Our Core Team
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Jessica Poulin
Founder & CEO
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Mark Dilson
Data Ops & Tech
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Rosie Powers
Data Visualization & Analyst
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Claudia Lowry
Admin
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Noelle Zuelke
Data Visualization & Analyst
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Andrea Connelly
SEO & AI Search Lead
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Expert Network Partners
Erin Becker
Strategy & Performance Marketing
Joshua Meeker
Ads Specialist
Leta Soza
Fractional CMO
Georgia Gibbs
Web Design & Development
Angela Vasconcellos
Brand & Campaign Strategy
Alyssa Singer
Nonprofit Comms Strategy
Jeanne Foels
Content Creator
People are the Center of our Work
(Not robots, but they’re important too)
Our Core Team
We are a small but mighty remote-first team connected with values, respect, and technology. Our team is spread across the US (and sometimes internationally).
Mission Driven Clients
At the center of of our work are clients in mission driven organizations that give a sh*t about what they are doing. They care about connecting marketing to the impact outcomes in their cause area, and we love that.
Agency Partners
We are networked with dozens of value-aligned agency partners who do all the things we don’t (like design and website development).
Partner With Us
We’re always looking for value aligned partners and individuals who can help lift the organizations we work with.
Hire Us
Want to see if we can help with that project you’re thinking about? We’re ready to learn more.
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