About our
Team & Values

We help purpose-driven brands and marketing teams harness data to unlock new opportunities that amplify impact. We are niche experts, helping communications generalists and teams achieve more with better feedback loops.

We Can Amplify Comms Impact With Better Signals

Most social good organizations lack the resources or internal prioritization to leverage data signals in their marketing efforts. We want to change that. 


We’re changing the way the social good industry values and leverages marketing data – helping nonprofits make better websites and beyond. 

We bridge the data equity gap for mission-driven organizations, providing better data feedback loops, insights, and tactics for improvement so that marketing teams can thrive (and their websites can be a little less ugh).

Our Values & Drivers

Custom Solutions that Evolve With You

There’s no rinse-and-repeats and no copy-and-pastes here. Every engagement is tailored to support purpose-driven marketing teams and their unique constraints, but we do have a playbook and use robots to make things more efficient. We have a track record of success across industries and want to define success with you.

We Speak Data, So You Don't Have To

We meticulously mine, extract, and interpret data to convey an honest, realistic view of your current position. This empowers clients to make informed decisions based on data—whether good, bad, or ugly. At our core, we are data and marketing scientists, caring deeply about data accuracy and repeatable results.

Collaboration Is Key

The best solutions come from true collaboration and partnership. We are your thought partners and want to work together to drive impact. We are squarely in the lane of performance, analytics and optimization – collaborating with marketing, design, development and boards to make sure the data can best answer the questions at hand.

Collaboration Is Key

We believe in having a positive impact on the world around us. We believe in going beyond the bottom line and only work with clients and partners that believe the same. 

Our Core Team

  • Jessica Poulin

    Founder & CEO

  • Mark Dilson

    Data Ops & Tech

  • Rosie Powers

    Data Visualization & Analyst

  • Claudia Lowry

    Admin

  • Noelle Zuelke

    Data Visualization & Analyst

  • Andrea Connelly

    SEO & AI Search Lead

Expert Network Partners

Erin Becker

Strategy & Performance Marketing

Joshua Meeker

Ads Specialist

Leta Soza

Fractional CMO

Georgia Gibbs

Web Design & Development

Angela Vasconcellos

Brand & Campaign Strategy

Alyssa Singer

Nonprofit Comms Strategy

Jeanne Foels

Content Creator

People are the Center of our Work

(Not robots, but they’re important too)

Our Core Team

We are a small but mighty remote-first team connected with values, respect, and technology. Our team is spread across the US (and sometimes internationally).

Mission Driven Clients

At the center of of our work are clients in mission driven organizations that give a sh*t about what they are doing. They care about connecting marketing to the impact outcomes in their cause area, and we love that.

Agency Partners

We are networked with dozens of value-aligned agency partners who do all the things we don’t (like design and website development).

Partner With Us

We’re always looking for value aligned partners and individuals who can help lift the organizations we work with. 

Hire Us

Want to see if we can help with that project you’re thinking about? We’re ready to learn more. 

Trusted Agency Partners

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