Client Type & Sector: Foundation across sectors
Goal: Insert the foundation into the misinformed conversation that was being posted and republished about key leadership and initiatives.
Tactics: Build “fact” pages to combat misinformation directly, using parts of the exact article titles to outrank the other posts online.
Platforms Involved: GA4, SEMrush, Looker Studio
User Behavior Insights: With monthly monitoring, our team was able to identify the misinformation halo impact of people searching for the title and topic of the false topic.
What Was Tried Before: None
Timeline: None
Outcomes: Ranking improvement
Before/After Metrics: [insert or “none”]
Lessons / Takeaways: Misinformation “news” posts with salacious headlines often get repeated across domains. By creating content that uses SEO best practices to go after those exact titles, you can often outrank the competition for your brand and your leadership, more accurately inserting your brand in the misinformation conversation.
