How will you know the strategy and tactics are working? We report on them so that you know what’s working and what’s not. It’s that simple.
Our reports provide a snapshot of your data that’s accessible to your team. Rooted in your website strategy, we don’t just look at real-time trends, but rather, trends over time and how they align to making progress towards your stated goals and ultimately driving greater impact.
Reporting allows us to see the results of features you’re testing in your content and/or website at-large. By tracking results in your data, we help you have a better understanding of the features and tactics that work best in engaging your audiences – and those that don’t.
Your website is a part of a larger digital marketing ecosystem; understanding how the pieces of your marketing are working together is essential for tracking the performance of your marketing investments. Reporting data gives you real results that help you understand the ROI of your marketing efforts.
We connect your data to Looker Studio so that we have a shared and trusted source of truth. Our ongoing reports feature Looker, but focus more on how you’re trending to your goals.
- How are my email and social campaigns working?
- What are some incremental changes I can make on my website to improve business outcomes?
- How can I share website and marketing success to leadership?
The foundation of our process is an audit of your existing data across analytics, SEO, and content —compiled into a user-friendly dashboard.
Drive more transit users to signup
By analyzing rider search behavior and updating navigation to reflect real user intent, this transit agency increased signup completions by 33% and boosted funnel…