Privacy compliance is no longer optional — and it’s not just for large companies. Laws like CCPA/CPRA apply based on revenue and data usage, while CIPA extends to any business using tools like chatbots or tracking pixels, with penalties of up to $5,000 per interaction. In practice, this means obtaining clear user consent before any tracking runs, honouring Global Privacy Control signals, and providing clear opt-out options. If your site loads tracking tools before a user clicks “Accept,” you could already be at risk.

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