Blog

  • Jessica Poulin
  • Posted by Jessica Poulin
October 13, 2026

Most stalled Ad Grant accounts trip over the same few setup problems. Here are four we see again and again, and how nonprofits can avoid them.

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  • Jessica Poulin
  • Posted by Jessica Poulin
September 28, 2026

If you wait until November to tune up your Google Ad Grant, you're already late. Here are five strategies to turn your grant into a strong driver of year-end giving before Giving Tuesday.

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  • Jessica Poulin
  • Posted by Jessica Poulin
August 13, 2026

The themes we saw across our nonprofit, foundation and mission-driven clients' data in August 2026, including why traffic volume is falling while quality is rising.

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  • Jessica Poulin
  • Posted by Jessica Poulin
May 28, 2026

Digital measurement and the traditional marketing funnel are changing for everyone, but especially nonprofits. Here’s what to test.

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