Insights & Learning

Privacy compliance is no longer optional — and it’s not just for large companies. Laws like CCPA/CPRA apply based on revenue and data usage, while CIPA extends to any business using tools like chatbots or tracking pixels, with penalties of up to $5,000 per interaction.

If your Google Analytics data has started showing sudden spikes in traffic with little to no engagement, there’s a good chance you’re not looking at real users.

The brewery’s website was attracting the wrong audience — ranking for beer-related searches instead of reaching people planning trips to Maine. Here's what we did.