If your traffic has suddenly spiked but engagement doesn’t add up, you’re not imagining things. Many websites are seeing an increase in low-quality traffic from bots and automated crawlers, often appearing as direct visits from unexpected regions. These visits show near-zero engagement and unrealistic behaviour — clear signs they’re not real users. As AI-driven scraping grows, this is becoming more common. The takeaway? Not all traffic is good traffic, and without filtering, your data can quickly become misleading.

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